Last Updated: April 2008

BEN-10.NET is committed to providing a fun, safe and secure website for people of all ages. We are dedicated to safeguarding all personal information collected online and to helping our visitors learn how to exercise control over personal information while exploring the Internet. Because many visitors to this site are children, we take care that children access only the content that is appropriate for them. In addition, we employ special measures to help children protect their privacy while online. We do not ask children to disclose more personal information than is necessary for them to participate in a particular activity, and we take steps to prevent children from posting contact information.

To help ensure a rewarding online experience for all visitors, we provide this summary of our information practices. This privacy notice governs the collection and use of information at BEN-10.NET.

As we continue to offer our visitors new and different types of content and services, we may modify our practices from time to time. However, we will treat all personal information we collect in accordance with the privacy notice in effect at the time the information is collected.

I. Information Collected

At BEN-10.NET, we do not collect personally identifiable information unless our visitors voluntarily provide it to us. For some activities, such as online polls or surveys, we may ask visitors to provide information that is not personally identifiable. This might include first name only, city or state of residence, age, gender, or a favorite cartoon character. For some other activities, such as entering sweepstakes and subscribing to our e-mail newsletters, we may ask visitors to provide a first name and e-mail address. For other activities, such as sending an electronic postcard or e-mail to a friend, we may also ask for personal information about other people. This is usually limited to a first name and e-mail address. E-mail addresses collected to send an electronic postcard or e-mail to a friend are deleted immediately when the requested postcard or e-mail is transmitted.

When a child under thirteen (13) participates in another ongoing activity that requires the collection, retention, and use of personal information, we will also ask for a parent's e-mail address so that we can notify the parent that we have received personal information from their child. We do not knowingly collect names and e-mail addresses from children under thirteen for these types of activities without notifying the parent via e-mail and giving the parent the option to remove their child's e-mail address from the applicable database for that activity. For specific one-time requests we receive from visitors, e-mail addresses are collected and used only in connection with the specific one-time request.

When visitors come to our site, we automatically collect some non-personally identifiable information such as the type of computer operating system (e.g., Windows 2000/XP/Vista or Mac OS) and browser (e.g., Netscape, Internet Explorer, Mozilla Firefox) being used, and the domain name of the Internet service provider (e.g., America Online, EarthLink, AT&T Yahoo!).

II. How the Information Collected is Used

We use visitors' personal information for internal purposes only, such as enabling visitors to enter our online services, or to subscribe to our online newsletter. We may also use personal information provided by shoppers to send them, by e-mail or direct mail, notification of special offers, sale events, or birthday reminders. These notifications are sent only to those visitors to BEN-10.NET who ask to receive them.

We use parents' e-mail addresses to notify them when we have received personal information such as e-mail addresses from their children and to give parents the option to remove their child's name from our lists. We use information we collect about others only to enable visitors to our site to communicate with those other people, for example, by sending them electronic greeting cards or e-mail.

We never sell, rent, or otherwise share our visitors' personal information with third parties without appropriate consent. We sometimes use non-personally identifiable information that we collect to improve the design and content of our site, and to improve our visitors' experience on BEN-10.NET. We also may aggregate this information to analyze site usage, as well as to offer programs or services.

We may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, to verify or enforce compliance with the policies governing our web site and applicable laws, or as otherwise required or permitted by law. In addition, we may transfer personally identifiable information about you if we or one of our business units are acquired by, sold to, or merged with another company.

We will not use or transfer personally identifiable information in ways that are materially different from the ones described above without also providing parental notification of such practices and obtaining consent for any materially different uses.

III. Cookies and Web Beacons

BEN-10.NET uses a software technology called "cookies." Cookies are small text files that we place in visitors' computer browsers to store their preferences. Cookies themselves do not contain any personally identifiable information. Although cookies could enable us to relate a visitor's use of this web site to personal information that the visitor has provided, such as an e-mail address, we do not use cookies for this purpose with one exception: for some activities, we use session cookies to ensure that visitors under the age of 13 provide a parental email address to assist with our compliance with the Children's Online Privacy Protection Act (COPPA). We do use cookies to determine how many visitors we have and how often they visit various sections of our site.

"Web beacons" are small pieces of code placed on a web page to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We may use web beacons on this site from time to time for this and other purposes.

IV. Collection of Information by Third-Party Sites and Sponsors

Our site may contain links to other sites, including those of sponsors and advertisers, whose information practices may be different from ours. Sometimes these sites might conduct contests or sweepstakes that are promoted on Cartoon Network, BEN-10.NET or to other subjects related. Visitors should consult these other third party sites' privacy notices, since these sites are not covered by our privacy policy and may follow different procedures.

Additionally, we and our advertisers may use third parties to serve or present the ads that appear on our site and to conduct research about the advertisements. These third party ad servers may use cookies, web beacons, clear .gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements' effectiveness. The uses of these technologies by these third party ad servers is subject to their own privacy policies and are not covered by our privacy policy. For more information about third-party ad servers generally, see http://www.networkadvertising.org/.

V. Security

We have put in place appropriate physical, electronic, and managerial procedures in an effort to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.

VI. Parental Review of Information

Parents, please send an e-mail to our Privacy Manager at the address provided below if you would like to do any of the following:
» access personally identifiable information that the BEN-10.NET site has collected online from your child,
» correct factual errors in such information,
» request to have this information deleted, or
» request that we no longer collect or maintain such information.
To protect your child's privacy and security, we will take reasonable steps to verify your identity before granting you access to the personal information that we collect and maintain about your child.

VII. Contact Information

If you have any questions, comments or concerns regarding our privacy policy and/or practices, please contact us at the following e-mail address:

Email: heatblast@ben-10.net

VIII. Updates & Effective Date

From time to time, we may update this privacy notice. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and to whom we disclose it.

The Privacy Notice posted on this site was updated on or about January 03rd, 2008.

IX. An Important Note to Parents

The Internet offers a world of opportunity for children. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. Your efforts to instill responsible information practices will help steer your children to age-appropriate sites, and will go a long way toward ensuring that your children have enriching online experiences.